Best4Systems Call Centre Expo 2011 @ the London Olympia

The Call centre Expo has been at the NEC Birmingham in the past, and moving to Olympia represented a certain degree of risk, but also with a good chance of a reward for taking it. The fact that exhibition hall is a fixed size meant that once the stands were allocated, no partition walls could be moved to accommodate late-comers and thus perhaps spread the exhibitors a little thin.

As at transpired this was one of the key factors to the success of the show, as the proximity of the stands made viewing the exhibition – for those who had certain target areas, and for those for whom browsing was the order of the day – a task much simplified.

The call centre expo is very much focused, unsurprisingly, on call centres! However, the breadth of knowledge, products, and learning available at the expo was not to be underestimated. Call centre data solutions, artificial intelligence (AI), productivity analysis, learning and training, were all included as well as the major headset manufacturers like Sennheiser, Plantronics, GN Jabra, and the new fast selling professional call centre headset - Avalle.

For our own part, were alone in promoting the repair and refurbishment of systems phones and headsets, recovery of redundant equipment for responsible recycling, and setting out the eco standard that we believe should be employed by more of the larger corporates. We were also the sole vendors of new and refurbished systems phones and headsets.

UBM, the organiser of the expo, produced figures showing attendance up circa 10% on the previous year, and also reported that the feedback for the ’new format’ show at London Olympia was very positive. Our own findings mirrored this, with the number of attendees and, moreover, with the quality of those visiting. Senior IT and Call Centre professionals were represented, as were overseas companies and a variety of other sector professionals. There seemed very few people without an active interest in the content of the show.

It may have helped that the Call Centre Expo ran in parallel with the eCommerce Expo. The synergy between the two shows, and the fact that many of those attending would have had an active role in each within their organisations, had an obvious advantage.

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